Ipsos has appointed The Financial Review Group's marketing and circulation director to oversee its development of a new readership metric in conjunction with The Readership Works.
Simon Wake spent nine years with Fairfax, following roles with ANOP Research Services and Millward Brown in Australia and the UK. He will head up Ipsos' MediaCT division as managing director.
“The publishing industry is undergoing significant change as it adapts to new audience behaviours. Publishers are responding quickly through new developments in printed and digital platforms and our research will provide the most accurate measure of consumer behaviour across these multiple-platforms for publishers and advertisers. There is a new story to tell,” Wake said.
He was welcomed to the role by CEO Hugh Amoyal. "Wake will bring a wealth of experience to bear on the development of this new survey and we look forward to bringing new insights to the market in the near future."
The Readership Works metric is set to launch before the end of June. After that launch, Amoyal will move on from his role. Ipsos said a new CEO would soon be announced.
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