Hot bearded twins looking for love

By By Wenlei Ma | 13 February 2013
 
The hot bearded twins ad, unveiled to be a teaser ad for a larger campaign from Lion's 5 Seeds brand.

EXCLUSIVE: With Valentine's Day coming up tomorrow, the lovelorn – even those of the bearded twin variety - are running newspaper ads to find love. Guess which major brand is behind it.

The ad was spied in the sports section of The Sydney Morning Herald this morning and was about to be turned into a 'weirdest ad of the day' article until the true culprit was discovered.

AdNews understands today's print execution is a teaser ad for a larger-scale campaign for Lion cider brand 5 Seeds, which will be unveiled tomorrow, Valentine's Day. The URL in the ad was redirected to the brand's Facebook page.

The twins in the ad were the cycling, hot bearded twins in red dresses which were first introduced to audiences through a TV commercial (below) early last year from the brand. That ad was created by BMF.

It's also understood the campaign is the result of the Caxtons Cadets competition. Last September, finalist teams were briefed to create a campaign for Lion which will run across newspaper platforms this year. The winning team was BMF's Martin Svane and Mark Carbone.

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