EXCLUSIVE: Car giant Holden has kicked off a review of its creative agency roster, putting AJF Partnership and McCann on alert.
Holden has confirmed there are “activities” occurring in relation to its creative agency roster but emphasised it was “business as usual activities”. One industry source told AdNews there were rumours of a potential consolidation of the car brand's roster.
However, AdNews understands agencies not on the current roster have been approached by pitch consultant Enth Degree on behalf of Holden.
Holden agencies include AJF Partnership, McCann and brand agency Tank.
Visual Jazz Isobar, which handles digital creative, was recently reappointed to the account after a protracted review process. It's understood digital will not be affected by the creative review.
Holden's parent company General Motors switched media agencies at the beginning of the year as a result of a global review. The account shifted from Starcom MediaVest Melbourne to Carat Melbourne.
Holden spent an estimated $40.1 million on main media in the 12 months to June 2012, according to Nielsen.
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