Embattled UK music retail chain yesterday raced to delete tweets from
disgruntled employees facing redundancy. The tweets came from its
official @hmvtweets account.
Once also a mainstay of the Australian
high street, the music group is in administration, as the industry
struggles to adapt to rapidly evolving music consumption. Administrator
Deloitte confirmed yesterday that the firm has laid off 190 staff.
Yesterday
at least one employee took to Twitter "live from HR where we're all
being fired!" to vent their frustration. Later tweets compared the job
cull to a "mass execution". Another said that the marketing director had
been overheard asking "How do I shut down Twitter?"
HMV deleted
the tweets and asked customers not to abandon its stores. It even
acknowledged the #hmvXFactorFiring hashtag used to highlight the
episode.
Commentators on the medium suggested that the firm
should have considered changing Twitter passwords before axing its
social media department.
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