FMCG giant Heinz has appointed George Patterson Y&R Melbourne to handle creative work for its Soup and Beanz brands.
GPY&R was chosen from a shortlist of undisclosed agencies.
BD Network created a campaign for Heinz Beanz in May last year. BD Network also developed Heinz Ketchup's campaign in July.
GPY&R will create upcoming integrated campaigns for Soup and Beanz.
Heinz's Michelle Scalzi said: “We selected GPY&R Melbourne to work on these campaigns as they are the best fit for our requirements.”
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