SapientNitro Brisbane joint executive creative directors Nancy Hartley and James Burchill are departing from the company after five years.
The pair are best known for their involvement on the highly lauded 'Best Job in the World' campaign for Tourism Queensland.
Associate creative director Cristian Staal and creative director Ralph Barnett are taking over the creative leadership of the Brisbane office, which counts Tourism Queensland, RACQ, and Mantra among its clients. Barnett and Staal have worked with the agency for five years.
“Ralph and Cristian are brilliant idea engineers, skilled at blending creativity with technology seamlessly and with natural flair,” Sapient worldwide chief creative officer Gaston Legorburu said of the appointment.
“Our industry today not only requires talent that can produce great advertising spots, but that is comfortable telling great brand stories across integrated customer experiences. Ralph and Cristian are equally comfortable in traditional and digital realms, always starting with customer insight," he added.
Paul Bennett, managing director of SapientNitro Australia said: “As we’ve expanded our Australia business beyond traditional advertising and strengthened our capabilities in digital marketing and technology, we are confident that Ralph and Cristian’s leadership in Brisbane will build on our momentum.
"Ralph and Cristian are adept at applying cross-channel, holistic thinking to connect consumers and brands in new ways, and we look forward to seeing their magic come to life for clients.”
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