The Victorian Women's Trust has splashed out $100,000 to buy full-page ads in today's metro papers in a defence of Julia Gillard's legacy while slamming the treatment she received from opponents.
The ads, titled 'Credit where credit is due', appeared in The Sydney Morning Herald, The Herald Sun, The Australian and The Age. The full-page long copy ads highlight a number of Gillard's achievements in government such as the NDIS and Royal Commission into child sex abuse. It also took aim at Gillard's treatment by the mainstream media, a coarsened political discourse, internal party ructions and the negativity of Tony Abbott.
The executive director of the Victorian Women's Trust, Mary Crook, told AdNews: “Our purpose is to put something on the public record because it has been difficult in this hostile media environment to put out an alternative perspective. There is, in my view, a huge number of men and women who have watched with horror the past three years.”
Crook said the budget for the media buy only stretched to the four newspapers but she wished the organisations could've been able to afford the Courier Mail and The Daily Telegraph as well. The budget was donated to the organisation by a number of “passionate” women specifically for this campaign.
The copy was written by Crook last weekend while the layout and media buy was also done in-house. The organisation only booked the campaign on Wednesday.
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