Mindshare chief executive James Greet is close to completing a wide-reaching restructure of the agency, increasing the strategy department from six to 25 people.
Greet said the restructure aims to bring Mindshare in line with the agency’s new global mantra “The Original Media Thinkers”, while setting the business up for growth.
“Until about 12 months ago, we hadn’t grown for five years,” Greet said. “The new structure we have put in place aims to rectify that.”
At the heart of the restructure is an increased focus on Mindshare’s strategy department. Six months ago, the agency’s strategic resource was only six people strong, and was split into two disparate silos – one focusing on strategy and the other on insights and analytics.
Over the past six months, Greet has brought an additional 19 staff into the company’s strategic department while bringing core strategists, data and analytics experts and creative individuals into the same department.
National chief strategy officer Katie Rigg-Smith, who was promoted from Sydney head of strategy in February, oversees the beefed-up strategic unit.
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