Google will soon be selling Facebook advertising after the tech giants announced a deal late on Friday.
Much has been written since announcement, with many articles billing it as the two calling a truce. Facebook launched its ad exchange last year, since then bringing pretty much everybody on board bar Google.
A thaw in relations may be the case as the two eye a bigger prize, namely growing the digital pie and taking a bigger slice of TV advertising dollars.
The agreement means that advertisers will be able to go through DoubleClick to buy inventory on the Facebook exchange. Facebook will likely receive the lion's share of any retargeting revenue generated but Google reckoned it is all about growth.
“Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange,” wrote DoubleClick senior product manager Payam Shodjai in a blog post. He said that clients would be able to buy inventory on the Facebook Exchange “starting in a few months.”
Facebook could not provide a narrower date for the launch in Australia. A spokesperson said simply: "We are happy that Google is joining Facebook Exchange. We think that relevant ads, targeted to the right people are good for people and businesses."
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