ANZ is joining the ranks of brands setting up on Instagram as it looks to build a relationship through visual content.
The bank made its first post yesterday. Precisely 94 followers have taken note of an Everyday Banking plug, which notched up 32 likes as of this morning.
ANZ will use Instagram for “creative previews of our news, campaigns, exclusive experiences and updates”, it said.
In the banking sector, CommBank is already present on Instagram. It has 1,811 followers and posts every few days on the photo-sharing platform. CommBank use a strong yellow thread running through its posts to reinforce its brand colour. It posts pictures of sports events it sponsors like the cricket. Other brand-streaked posts include yellow cupcakes. Goats and dogs also feature. That's Instagram.
CommBank has also jumped on hashtag #ThrowbackThursday to post retro images of banking and old-school brand assets from its archives such as the Dollarmite,
Westpac has a profile but there is nought but tumbleweed on its feed. NAB is nowhere to be seen.
Instagram recently published a book of guidelines and advice for brand marketers on how to get the best out of the platform.
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