Market speculation is mounting about a race between two agencies for the giant Woolworths creative account.
With a decision expected within weeks, numerous industry sources have suggested the agencies leading the process are Droga5 and Ogilvy.
A decision has yet been made, and some have said incumbent agency M&C Saatchi may still surprise, but the two dark horses Ogilvy and Droga5 have made a strong play.
Woolworths declined to comment on the creative pitch.
Woolworths estimated main media spend was $88.3 million in the 12 months to October 2011, according to Nielsen.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at davidblight@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.