Domino's is introducing 'People Powered Pizza', a marketing mantra it says puts consumer input at the heart of its business and marketing strategy.
The slogan will be behind Domino's promotional strategy as well as brand building activity on social networks. It first appears in the campaign running for the new peri peri pizza launched this week.
A video ad running online tells consumers how important their feedback is to everything the brand does in terms of social marketing, new products and services including online ordering, real-time pizza tracking and its Chef's Best premium range of pizza.
It is also introducing Facebook sessions where senior business leaders will chair hour-long 'ask us anything' events inviting the public to pose their questions.
The pizza delivery brand is also improving the way it uses real-time Facebook data to power its store rankings so that it can be more transparent about the service offered at each branch.
Domino's claims to be the first food brand to use Snapchat and Vine commercially in Australia as well as Jelly – the visual, community-powered search app launched by Twitter founder Biz Stone last month.
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