Fairfax Media has launched a Women's Network, a brand portfolio that aims to give advertisers the power to engage with more than three million Australian women at different life stages.
The nine brands under the Women's Network include Essential Baby and Essential Kids, Life & Style, The Vine, Cuisine, RSVP, Stayz, Find a Babysitter and Sunday Life. The mixture of digital and online brands average a 70% female audience and target women at different life stages from 20 year olds through to 50 year olds.
Fairfax Metro digital publisher Jane Huxley said: “Women are now the digital mainstream and a highly valuable online demographic. The Fairfax Women's Network will allow advertisers an easy way to reach various audiences of engaged women and is further proof of our total commitment to giving our clients the best possible solution to effectively target audiences.
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