Election coverage propelled The Sydney Morning Herald, the ABC and The Australian to double digit growth across their websites last month, according to Nielsen.
The 7 September federal election saw growth for most of the top 10 news sites. News.com.au remained top of the heap with 3.12 million unique audience in September while SMH.com.au climbed a place to second with 2.91 million unique audience.
The findings from Nielsen said Australians were more interested in election coverage closer to and across the election weekend rather than the lead-up in August which saw “minimal impact”.
Nielsen said individual election-related URLs had saw big spikes in traffic in September.
Nielsen Media Industry Group head Monique Perry said: “Looking at our daily metrics in Nielsen Market Intelligence, we can see significant peaks during the actual voting weekend. This indicates that many Australians take considerably more interest in election news as it happens – driving new users to sites.”
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