Roll up your sleeves and give blood. That's the usual message pushed by the Red Cross. So how refreshing it is to see something entirely different. Enter this animated public safety campaign (PSA). Pushing the importance of knowing first aid, it's violent, humorous and enjoyable - a kind of South Park but with stick figures.
The campaign tells the story of Bill;
one unlucky worker who gets a giant red paperclip stuck in his eye.
At this moment it's revealed none of his colleagues know how to
perform first aid.
One bright spark has an idea of using scissors to
remove the paperclip but knocks over shelves while reaching for them
- which ends up causing a domino-style path of destruction.
Co-workers are killed. Blood is everywhere. Vomit follows.
People also catch fire, with one worker falling out of window to be killed by electrical wires, which of course, blackouts the entire city and causes exponential levels of destruction.
It ends with the question "What will it take for you to learn first aid?".
The campaign, created by animation house Monkeystack in Adelaide, nods to Metro Trains' 'Dumb Ways to Die' in the sense that it uses humour, death and animation to push public safety. Sony in Hong Kong recently took a more blatant approach to tout its Xperia model.
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