Donna Hay Magazine is celebrating its 10th birthday with a marketing campaign promoting a new collector's edition and an iPad app.
The collectors issue will launch tomorrow and will include advertisers who were in the very first issue of Donna Hay Magazine, including L'Oreal, Lavazza, David Jones, Smeg, Royal Doulton, Creative Gourmet and Electrolux.
Donna Hay marketing and publicity manager Anthony Whittle said: “The 10th birthday issue has a large pool advertisers that have been with us since issue one and this indicates a belief in both publication and the category and shows an obvious return on investment.”
The Donna Hay iPad app will also launch tomorrow. The first issue on the app will be free to download with future issues from the 5th December costing $2.99.
Whittle said: “The app brings the pages of the magazine to life like never before with enhanced features and interactive videos. It takes cooking to the next level and is a handy tool to have in the kitchen when making a meal.”
The magazine's birthday has been promoted across a variety of mediums, including a flip cover preview of the 10th birthday issue in Sunday Magazine. Behind-the-scenes sneak peaks of the 10th birthday issue have been sent to Donna Hay's 20,000 Facebook followers and 14,000 Twitter followers.
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