Fairfax's Domain has moved its media agency business from Carat to fellow Aegis agency Vizeum. The alignment follows Vizeum Melbourne's appointment by Domain's joint venture partner Metro Media Publishing.
Nielsen estimates Domain's media spend for calendar year 2013 to be $16.8 million.
Domain marketing director Matt Siddons said Vizeum "shares our data-driven approach and is committed to increasing the performance of our media investment. We're pleased to be continuing our relationship with the Dentsu Aegis Network."
Vizeum Sydney general manager Nick Behr said: "Vizeum is delighted to be working with Domain in what is a very exciting time for both businesses. We look forward to a long standing partnership and creating brilliant work together."
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