Squirmy faces and the perils of 'soy milk after taste' are used to comedic effect in the latest campaign from Devondale and DDB Melbourne.
Devondale, the consumer brand for Murray Goulburn Co-operative, has launched a new product in the breakfast drink market, Fast Start.
Its creative agency, DDB Melbourne, has developed a series of laugh-out-loud spots which highlight the misunderstandings and hurt feelings that could occur if 'soy milk after taste' is left to wreak havoc on our relationships.
DDB Melbourne executive creative director Darren Spiller said: “We had a good laugh when we came up with these executions and there was no better comedic director in Australia than Tim Bullock to bring them to life. A great example of strong strategy brought to life by humour.”
Devondale general manager innovations, marketing and special projects Suzanne Douglas said: “Fast Start is made with the goodness of Australian milk. It provides a fast and convenient breakfast option but most importantly, it tastes great.”
Media buying was handled by Carat while Prodigy Films was the production company. The campaign will run across out-of-home, TV and point-of sale platforms.
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