Destination NSW has launched a tender in the search for a range of agency panels, across areas including brand and marketing, creative and media planning, as first tipped by AdNews in May.
The government-run body, formerly known as Tourism NSW, is looking to create seven panels in total, and is also searching across digital, social media, advertising and general production.
In May, AdNews spoke with Destination NSW chief executive Sandra Chipchase, who said the tourism body was moving away from a single agency strategy and towards a more “fluid” approach.
She said this new approach would involve regular pitching from a rostered long list of agency panels.
In the past, advertising duties for Tourism NSW and then Destination NSW were handled by Ogilvy, but the contract expired in May. Once the contract expired, Destination NSW began to look towards a new strategy.
The official tender document was released just last week.
The body's media buying will continue to be handled by the state government master media buying agency MediaCom.
The tender document said: “Destination NSW has developed a new framework to work with panels of diverse, flexible and forward-thinking specialist agencies across these seven key areas.
“Destination NSW seeks to work with agencies who want to apply their specialist expertise and experience to an integral part of developing the Sydney and NSW brand platform and to assist in delivering the tourism and event marketing objectives and goals.”
After the Destination NSW contract expired in May, Banjo was appointed to handle a project for the body.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at davidblight@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.