EXCLUSIVE: Defence Force Recruiting, George Patterson Y&R Melbourne's largest account, has started a review of its creative and digital accounts.
The review is still in the preliminary stages. Sources told AdNews multiple agencies have been formally contacted to gauge their interest in participating in a review process of the federal government business. Requests for proposals and briefs have not been sent out yet nor is the review on the government's tender website.
It's been indicated both the creative and digital elements of the business is up for grabs.
Defence Force Recruiting last reviewed both accounts in 2010. GPY&R Melbourne was retained on the main creative business and won the digital business from Visual Jazz.
At the time, GPY&R was reappointed for three years with an option for a two-year extension.
GPY&R has had a relationship with DFR for 13 years. In that time, the agency has produced award-winning work for the government agency, most recently with 'Mobile Medic' which picked up top accolades at major international and local award programs.
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