DDB Sydney has picked up the advertising account of BWS, the Woolworths-owned bottle shop.
Woolworths announced a review of the account, long held by GHO, in June.
Andrew Hicks, general manager of marketing for Woolworths Liquor Group said that DDB had demonstrated "strong strategic thinking and an ability to distil that thinking into a big creative idea". He thanked GHO for its service.
DDB Australia MD, Andrew Little said the company was "delighted".
"Work starts Monday," he said. "Everyone is very excited about the prospects for this great brand."
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