DDB Group Australia's Rapp Melbourne office has merged with boutique integrated agency Crawford Brown to relaunch with a focus on digital, data and analytics.
With the DDB owned Crawford Brown merging into Rapp, the agency's managing director Dave Brown will become managing partner f Rapp Melbourne, working alongside Rapp's existing boss Tess Doughty, who will become managing partner of the operation.
The move has come in the wake of a national restructure of DDB, which saw the creation of a unified national structure and the appointment of Chris Brown as national chief executive. At the time of the restructure, DDB flagged improvements in its data and analytics offering.
Brown said: ““We are very excited by the re-launch of Rapp Melbourne under the leadership of Dave and Tess. They both bring to the table a wealth of experience and diverse but complimentary skill sets and feel as a partnership we now offer one of the strongest teams and customer propositions in the Victorian market.
“Since the announcement of DDB Group Australia’s new national structure, we have been increasing our focus on our individual business units and having a national point of view on their development.
“Rapp is experiencing significant growth within the Sydney market under the leadership of Simone Blakers and this has highlighted the outstanding opportunities for a modern data driven agency to help create and maintain more meaningful customer interactions for our clients.”
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