DDB Melbourne has won creative duties for Mars Petcare, Hoover, Open Universities, and Godfreys following the Realestate and John West wins.
The Omnicom-owned agency said the new business wins represent $100 million in billings. DDB replaces Smart on the Open Universities creative account.
DDB will work on a brand relaunch for vacuum brand Hoover, who has been quiet on the marketing front recently. DDB has also been appointed by vacuum retailer Godfreys. However, Godfreys marketing manager Todd Avery told AdNews the retailer will also maintain its relationship with existing agency partner, Adelaide-based Fabads.
Mars realigned its global agency arrangements in June, shifting creative duties from TBWA and SapientNitro networks to the BBDO and DDB networks. DDB Melbourne will handle Schmackos and Whiskas Temptations brands.
Earlier this month, AdNews exclusively revealed DDB had been appointed to Simplot's John West brand, replacing incumbent Grey Melbourne.
Simplot general manager retail marketing Tara Lordsmith said: "We were very impressed with the excellent standard of creative work delivered by DDB Melbourne during the pitch and the high calibre team they've assembled. John West is a very important brand in our portfolio and we're very delighted to have DDB Melbourne on board."
DDB Melbourne group managing director Andrew Little said: "I'm extremely proud of the entire team. Everyone got stuck in and we're now at a record revenue and profit levels, with industry best margins. We are hiring across the board at present and this represents a great opportunity to attract further talent to our business and our clients."
DDB also announced the formation of a new agency called Crawford Brown Plus, headed by former M&C Saatchi Melbourne creative director Steve Crawford and managing director David Brown. When Crawford and Brown announced their departure from M&C Saatchi last year, there was speculation the pair was forming their own venture backed by DDB.
Three weeks ago, Realestate.com.au shifted its creative duties from M&C Saatchi Melbourne to Crawford Brown Plus.
Little said: "At the start of the year we made a decision to have a new agency offering, with two very senior people who could offer a boutique service solution for clients and if necessary utilise the group resources."
The Melbourne office is also working on Telstra with its Sydney sibling and continues to work with ANZ on a project basis.
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