In the second year of the Creative Effectiveness category at Cannes, Bundaberg’s ‘Watermark’ campaign by Leo Burnett Sydney was the only Australian campaign nominated.
Australia put forward nine entries for the category, but received just one nomination. However, considering only 13 campaigns were shortlisted, the result is still quite impressive.
Campaigns out of the USA were shortlisted six times, while the UK received two nominations.
Last year, the Grand Prix for the category was awarded to PepsiCo’s ‘Sandwich’ campaign, out of Abbott Mead Vickers BBDO London.
The winner will be revealed Tuesday evening in Cannes (Wednesday morning in Australia).
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