The consolidated Federal Government media account is up for grabs after the Department of Finance issued a call for tenders following consultation. Agencies must submit proposals by 23 December.
Most of the big agencies will be pitching for the business.
The two accounts are currently being held by UM (campaign) and Adcorp (non-campaign), with the contracts due to expire in mid-2014. The federal government spent $137 million on media in the 12 months to June 2013, down 6.4% on the previous year, according to Nielsen.
Last month the Finance Department signalled its intent by issuing a consultation on combining the two accounts.
The consultation paper said a potential merger of the two accounts would “simplify the arrangement and increase efficiencies for the Master Media Agency (MMA) and the Australian Government.”
The MMA would undertake media rates negotiation, planning placement, post-campaign analysis and reporting. There may also be some extra creative duties within the winning agency's remit.
See the request for tender document here.
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