EXCLUSIVE: Carnival Cruise Lines has dropped Arnold Furnace as its creative agency, as the company prepares to launch its first Australian ship.
The company is currently holding a pitch in the search for a new agency to handle creative communications for the launch of Carnival Spirit in Australia in October this year.
Arnold Furnace was appointed mid last year to help with the set up of an Australian cruise line. Globally, Carnival Cruise Lines is one of Arnold's key clients.
Following the launch of the ship, it will fall under the Carnival Australia corporate umbrella. This will be the first time the company has based a ship outside of the United States year-round.
The company's media arrangements, which sit with Aegis-owned Vizeum, are unaffected by the pitch.
AdNews understands a decision is imminent, with two agencies competing for the business.
The pitch consultant for the pitch process is TrinityP3.
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