The Australasian Promotional Marketing Association (APMA) and The Communications Council are calling for entries to the 2014 Star Awards. Agencies and marketers that reckon their promotional and experiential work is a cut above the rest should probably get their acts together and enter.
Chairman of APMA, David Lo, said: “As a dedicated awards show, the Star Awards is an extremely important event for those of us working in the promotional and experiential space – it highlights who and what is leading the way and sets a benchmark for future campaigns.
“Each year, new opportunities open up, particularly with the rapid evolution of digital. I look forward to seeing how our industry has responded and for who it has paid off.”
Entries will be assessed on strategic relevance, originality, creative execution and effectiveness.
The deadline is 31 May 2014.
Categories open for entry are:
1. Best Integrated Communications Campaign (Under $1 Million)
2. Best Integrated Communications Campaign (Over $1 Million)
3. Best Sponsorship or Tie-in Campaign
4. Best Use of Digital in a Campaign
5. Best Shopper Marketing Campaign
6. Best Use of Social Marketing in a Campaign
7. Best Brand Building Campaign
8. Best Business–to-Business Campaign (Business trade or internal)
9. Best Retail Account Specific or Channel Specific Campaign
10. Best Event or Experiential Marketing Campaign
11. Best Activity Generating Brand Awareness and Trial
12. Best Activity Generating Brand Volume
13. Best Activity Generating Brand Loyalty
14. Most Innovative Idea/Concept
15. Best Use of Creative in a Promotional Campaign
16. Best Cause or Charity – Related Campaign
17. Best Small Budget Campaign (AUD $75,000 and Under)
For more information on categories and how to enter, go to the APMA website.
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