Cadbury has given consumers to power to decide whether the latest flavour incarnation in its Marvellous Creations range should be allowed to stay.
A flavour, Banana Candy, Peanut Drops and Choc Biscuit, will hit stores from 10 July. But this time, Cadbury wants to know if consumers think it deserves to become a permanent fixture in its range.
Customers are being asked to vote on its fate with the results to be revealed on 7 August. The new product will only be available through Woolworths stores in a tie-up between Cadbury and the supermarket.
The new flavour will be promoted through a TV, out-of-home, point-of-sale and digital campaign conceived by Saatchi & Saatchi. Visual Jazz Isobar handled digital while Carat did the media buying.
Cadbury Dairy Milk general manager Chocolate Ben Wicks said: “We are proud to be working with Woolworths on a market-leading campaign that creatively weaves the Joyville story with the Woolworths fresh food people messaging to deliver a TVC and 360-degree campaign that is quirky, playful and unique.”
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