Belgiovane Williams Mackay Melbourne (BWM) has appointed Carl Ratcliff, formerly executive planning director at London digital agency Elvis Communications, as managing director.
Ratcliff has replaced Hugh Nairn who departed the business last year to join Ted Horton's Big Red agency.
Ratcliff has also previously worked in senior planning roles at Lowe and TBWA London.
In his new position, beginning 16 April, Ratcliff will manage 30 staff and new business growth from brands such as Kmart, GE Money and Simplot Brands Leggo's, I&J, Edgell and Birds Eye.
BWM Group CEO Paul Williams said: “We have been scouring the globe for an individual with the right talent to lead our Melbourne division to the next level and we have found that person in Carl.
Ratcliff has worked on major brands including Waitrose, Sky, Sony Playstation and Cadbury Schweppes.
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