IPG Mediabrands' analytics division, Anomaly, has hired a finance specialist to introduce financial modelling techniques to programmatic trading.
John van Aarde has joined Anomaly, which rebranded from Marketing Sciences Australia in February, as a statistician.
He brings with him nine years' experience as an analyst and statistician in the banking and finance world, most recently with Nomura International where he was head of liquid market analytics.
Prior to Nomura, van Aarde was with Lehman Brothers, where he modelled and wrote algorithmic trading strategies for stock markets.
At Anomaly, he will work with Mediabrands' programmatic trading division Cadreon to develop mathematical models that will improve programmatic trading in terms of quality, performance and ROI for clients.
Jarrod Martin, managing director of Anomaly, said: “John’s vast experience in developing mathematical models to deliver more efficient trading will directly apply to programmatic trading. The key aspects of when to trade, how much to pay and the quantity of any trade closely correlates between stocks and programmatic inventory. We believe his skills will bring important new insights to clients.”
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