First it was e-commerce and now it's m-commerce Australians can't get enough of according to ACMA (Australian Communications and Media Authority).
M-commerce includes banking, paying bills, or buying goods and services online using a mobile and the with research from ACMA found 3.4 million adult Australians used an m-commerce service during December 2013, an increase of 448% in just three years.
Of those Australians who accessed the internet via their mobile phones during the same period, 41% partook in an m-commerce transaction.
Unsurprisingly people aged between 25–34 were 33% more likely to use m-commerce services compared to m-commerce users in general. People aged 65 and over were 58% less likely to use m-commerce.
ACMA cites the rise of banking and shopping apps as a reason for the increase with 57% of m-commerce users shopping online, with 85% banking online.
Although mobile is rising according to ACMA we can't write off the good old desktop just yet, with PCs still leading the way for e-commerce transactions, with banking online via a PC 27% higher than the proportion of people using their mobile phones for banking services.
See more from the report here or watch the explainer video below.
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