Clemenger BBDO Melbourne, Finch, 303 Lowe Perth and Leo Burnett Sydney have each been nominated for a coveted D&AD Award, with a total of four In Book wins for Leo Burnett Sydney, JWT Sydney, Ogilvy Melbourne and The Monkeys.
While lacking the sure fire winner of last year’s Dumb Ways to Die campaign, D&AD organisers are expecting another impressive year for Australia, with a top five position predicted once all juries have finished judging.
On day three of judging at the D&AD Awards at London’s Olympia, Clemenger Melbourne was nominated for Australia Post’s ‘Video Stamp’ in the Innovative Media category. The stamp allowed people posting parcels to loved ones at Christmas to send a tailored video message using a QR code stamp attached to the parcel.
Production company Finch also scored a D&AD nomination in Technological Innovation for ‘The Most Powerful Arm in the World’ for The Duchenne Foundation.
In Press Australia’s only nomination was for 303 Lowe Perth’s tactical ‘Valentine’s Day’ newspaper ad for Ikea that offered parents of babies born on 14 November 2013 – nine months from Valentine’s Day – a free cot.
Leo Burnett Sydney also received a D&AD nomination for its App for the Australian Bureau of Statistics called ‘Run That Town’. A game based on Census data of each postcode in the country was created allowing people to run their own town and make planning decisions that were then overlayed with real life demographic information.
In addition to that nomination, Leo Burnett Sydney also received an In Book win for Diageo’s ‘Road to Recovery’ in the Integrated category.
JWT Sydney received an In Book for RAC ‘Attention Powered Car’ in the Earned Media Campaigns category.
An In Book was also won by Ogilvy Melbourne for Melbourne’s Food and Wine Festival ‘Discover Something New: Cheese Mountain’ in Illustration for Design.
And The Monkeys also receive an In Book for Intel’s ‘Intelligent Sounds’ in the Websites & Digital Design category.
Nominated agencies will find out if they have won at a ceremony in London on May 22.
The D&AD Awards are regarded as the hardest to win design and creative awards in the world.
For a full list of In Book and Nominated winners, click here.
Tim Addington is communications director at advertising agency The Works Sydney and former editor of B&T.
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