EXCLUSIVE: Holler Sydney has snagged the digital creative account for premium German car brand Audi after a final shoot-out against Soap and VML.
Holler beat out the other two agencies in the final round of the three-month process and will take over the business from nine-year incumbent MassMedia. The pitch, revealed by AdNews, began midway through the year and was overseen by TrinityP3.
Audi Australia general manager marketing Kevin Goult said: “Our ongoing growth in the digital space necessitated a fresh approach and Holler's experienced team, strategic skills and impressive work makes them an ideal partner for us.”
Holler managing director Caitlin Millar-Jack said: “We're truly thrilled to have secured Audi's digital creative account and are looking forward to working closely with the Audi team on forward-thinking projects befitting of the brand.”
Goult also paid tribute to MassMedia's contributions on the business over the years. He said: “Due to the dynamic growth of the brand in Australia over this period, the needs of the business have changed dramatically. We'd like to thank MassMedia Studios for their strong support to Audi over the past nine years.”
MassMedia managing director Adam Quirk said: “Over the past nine years we’ve built and maintained Audi Australia’s core digital presence, including the brand portal, successive annual vehicle launch properties and a huge range of channel specific digital media assets. It’s always tough to part ways with a good client and Audi Australia has been a great client for MassMedia Studios. We’ve thoroughly enjoyed the time we’ve spent working together. We wish Audi all the best in the future.”
Audi changed marketing heads towards the end of the pitch with the appointment of Goult, after Janet Markus announced her return to Germany.
Audi's creative agency is Rapp Sydney.
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