The Audited Media Association of Australia (AMAA) has announced that it will now report auto-refresh activity.
Ricky Chanana, national digital and trading director at Maxus and chair of the digital working committee at the AMAA said the move would bring transparency in an area "that has troubled the industry for many years".
“Media buyers will now be able to use the AMAA platform to make better-informed decisions with improved visibility of auto-refresh traffic as a separate metric,” he said.
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