Aegis Media Pacific has launched a business unit called Jumptank, to be led by chief commercial officer Kristian Barnes.
The unit will act as a consultancy for all Aegis Media Pacific businesses, with the aim of driving innovation and collaboration throughout the group's diverse range of businesses.
The new unit was flagged recently by AdNews, when it was revealed that Kristian Barnes was stepping up from his roles as MPG managing director to take on a wider Aegis position, although the name of the unit was not known.
Google innovationist Justin Baird will also join the team as group innovation director.
Other executives in the team include Richard Chapman, founder of PR agency Spark and experiential agency Impact, as group integration director; and former MPG strategist Ben Cunnington as group strategy director.
Jon White, who previously worked in a business development role across Aegis, will be group business development director.
The team will also include a dedicated creative director and graphic designer.
Aegis Media Pacific chief executive Luke Littlefield said: “With Jumptank we are bringing together a team of people with a diverse array of skills and experience, with the common goal of applying innovative thinking to media and marketing solutions for our clients. Jumptank will be a catalyst for innovation.”
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