Adstream Australia has appointed Geoff Hoffmann to the newly created role of commercial director.
Hoffmann joins Adstream from Sensis, where he spent more than 21 years, most recently as general manager of sales with responsibility for digital sales and partnerships, as well as the physical media offerings of the Yellow Pages brands across print, digital, search, voice, mobile and emerging products.
Hoffmann will oversee all the sales generation functions of Adstream’s Australian business from existing core revenues to new revenue streams.
Peter Miller, managing director of Adstream Australia, said: “We are now evolving our services in exciting ways and Geoff is extremely well equipped to bring new digital Adstream services to market”.
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