The media account for dairy co-operative Fonterra is in play, AdNews understands.
The business, across Australia and New Zealand, is said to be worth between $10 to $20 million, with around 80% of the budget apportioned to Australia. However, Nielsen figures for Australia only suggest a lower spend. For the 12 months to August Nielsen estimates $6.6m down from $10 million the prior year.
OMD is the incumbent and it is thought MediaCom is the main rival, although neither company would comment on the pitch. MediaCom picked up the Fonterra APAC business earlier this year as the co-operative reviews its partners globally.
It is likely that the account will be awarded late November or early December.
Fonterra brands include Bega, Mainland, Nestle Soleil and Ski, and Western Star.
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