Triple M Sydney makes gains

SYDNEY: Austereo’s Triple M Sydney grew its overall audience share for the second consecutive survey in the latest Nielsen radio ratings.

Triple M Sydney grew its audience by 0.3 points to a 5.3% audience share, while 2Day FM rose by 0.3 points to 10.3%.

Austereo chairman Peter Harvie attributed the growth to the cementation of new shows including The Grill Team http://www.triplem.com.au/sydney/shows/grill-team/meet-the-team which held steady in the breakfast session by retaining its 4.5% audience share.

“The shows are now building force – like all shows, they take time,” Harvie said.

“We’d like them [Triple M Sydney and Melbourne] be higher than they are at the present time. Our target is obviously to consolidate the core demographic of 25 to 39-year-olds, and also pick up some of the 44 to 55-year-olds along the way,” he added.

DMG’s Nova 96.9 FM dipped in share by 0.1 points to 6.5%, while the network’s new Classic Rock station, which launched on 12 March http://www.adnews.com.au/adnews-news/dmg-scraps-vega-brand slid by 0.2 points to 3.2%.

The result also reflects listening between 31 January to 11 March of Classic Rock’s predecessor Vega.

Harvie said of whether the Classic Rock stations would pose a threat to Triple M’s format: “It’s early days for them. I think there could be competition with Triple M, or ARN’s offering’s WSFM and Gold FM.”

The Australian Radio Network’s (ARN) Mix 106.5 grew share by 0.6 points to 4.7%, while WSFM rose by 0.2 points to 6.6%.

Macquarie Radio Network’s 2GB kept its lead despite a 1 point loss to 14.7%.

MELBOURNE

Austereo’s Triple M slid by 0.1 points to 5.4%, while Fox FM grew by 0.4 points to 13.6%. DMG’s Nova 100 grew 0.1 points to 8.3% while Classic Rock slid 0.3 points to 3.4%. ARN’s Gold FM dropped by 1 point to 8% while Mix 101.1 slid 0.1 points to 5%. Fairfax’s 3AW gained on its lead by 0.5 points to 14.6%.

BRISBANE

Austereo’s B105 increased its number one position with a 0.2 point rise to 13%, while Triple M grew 0.4 points to 11.8%. ARN’s 4KQ remained unchanged at 6.9%, while 97.3 FM rose by 0.2 points to 10.8%. DMG’s Nova 106.9 grew 0.3 points to 12.5%.

ADELAIDE

DMG’s 5AA slid 0.3 points to 14%, while Nova 91.9 decreased by 0.3 points to 10.3%. Austereo’s Triple M jumped 0.6 points to 10%, while SAFM dropped 0.7 points to 12%. ARN’s Mix 102.3 increased by 0.5 points to 12%.

PERTH

Austereo’s Mix 94.5 kept its lead despite a 0.2 point slide to 15.8%, while DMG’s Nova 93.7 jumped 0.9 points to a 9.7% audience share.

SYDNEY: Austereo's Triple M Sydney grew its overall audience share for the second consecutive survey in the latest Nielsen radio ratings.

Triple M Sydney grew its share by 0.3 points to a 5.3% audience share, while 2Day FM rose by 0.3 points to 10.3%.

Austereo chairman Peter Harvie attributed the growth to the cementing of new shows including The Grill Team which held steady in the breakfast session by retaining its 4.5% audience share.

“The shows are now building force – like all shows, they take time,” Harvie said.

“We’d like them [Triple M Sydney and Melbourne] to be higher than they are at the present time. Our target is obviously to consolidate the core demographic of 25 to 39-year-olds, and also pick up some of the 44 to 55-year-olds along the way,” he added.

DMG’s Nova 96.9 FM dipped in share by 0.1 points to 6.5%, while the network’s new Classic Rock station, which launched on 12 March slid by 0.2 points to 3.2%. The result also reflects listening between 31 January to 11 March to Classic Rock’s predecessor Vega.

On whether the Classic Rock stations pose a threat to Triple M’s format, Harvie said: “It’s early days for them. There could be competition with Triple M, or ARN’s offering’s WSFM and Gold FM.”

The Australian Radio Network’s (ARN) Mix 106.5 grew share by 0.6 points to 4.7%, while WSFM rose by 0.2 points to 6.6%.

Macquarie Radio Network’s 2GB kept its lead despite a 1.0 point loss to 14.7%.

MELBOURNE
Austereo’s Triple M slid by 0.1 points to 5.4%, while Fox FM grew by 0.4 points to 13.6%. DMG’s Nova 100 grew 0.1 points to 8.3% while Classic Rock slid 0.3 points to 3.4%. ARN’s Gold FM dropped by 1 point to 8% while Mix 101.1 slid 0.1 points to 5%. Fairfax’s 3AW gained on its lead by 0.5 points to 14.6%.

BRISBANE
Austereo’s B105 increased its number one position with a 0.2 point rise to 13%, while Triple M grew 0.4 points to 11.8%. ARN’s 4KQ remained unchanged at 6.9%, while 97.3 FM rose by 0.2 points to 10.8%. DMG’s Nova 106.9 grew 0.3 points to 12.5%.

ADELAIDE
DMG’s 5AA slid 0.3 points to 14%, while Nova 91.9 decreased by 0.3 points to 10.3%. Austereo’s Triple M jumped 0.6 points to 10%, while SAFM dropped 0.7 points to 12%. ARN’s Mix 102.3 increased by 0.5 points to 12%.

PERTH
Austereo’s Mix 94.5 kept its lead despite a 0.2 point slide to 15.8%, while DMG’s Nova 93.7 jumped 0.9 points to a 9.7% audience share.

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