MELBOURNE: BMW Group Australia has retained Badjar Ogilvy as its creative agency after a competitive pitch.
Badjar Ogilvy, which has been BMW’s creative partner for over 10 years, will be responsible for above the line activities for BMW in Australia.
In addition, the agency has also picked up below the line, digital and dealer advertising.
BMW Group Australia general manager of marketing Tom Noble said: “BMW is delighted to extend the long term and successful partnership with Badjar Ogilvy.”
BMW launched the review in September 2009 as part of regular five year review of its roster.
In November BMW shortlisted George Patterson Y&R, M&C Saatchi and Naked in a joint bid with Bulldozer to compete against Badjar Ogilvy in the pitch.
Mitchells retained the media account following a competitive pitch in November 2007.
In the 12 months to November 2009, BMW had a main media spend of $18.4 million, up on $15.5 million in the previous corresponding period, according to Nielsen.
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