SYDNEY: Financial services firm Aussie has moved its media buying from OMD to Ikon, which also handles buying for Aussie shareholder the Commonwealth Bank.
Aussie general manager marketing Stuart Tucker explained the move was "about taking advantage of the collaborative CBA buying power in the market, and adding to that".
"We're leveraging CBA media rates for everything we do in the non-digital space, and benefiting significantly from that,” Tucker said.
Razor remains Aussie's media strategy and planning agency, and will work with Ikon to implement Aussie's media buying.
Ikon is the long-term media agency of record for Commonwealth Bank, which took a 33% minority shareholding in the Aussie in August 2008.
Lowe is Aussie's creative agency, and Amnesia Razorfish handles digital duties.
In June, Aussie, which previously focused on home loans, launched Aussie Life Insurance and a major advertising campaign to rebrand the company as offering a broader range of financial services [AdNews, 19 June 2009, page 3].
At the time, Tucker said an “avalanche” of new products would follow.
Aussie spent $11.0 million on main media in the 12 months ending June 2009, up from $9.6 million in the previous corresponding period, according to Nielsen AIS.
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