Lion Nathan has appointed Publicis Mojo to handle the
J Boag & Son brands, which it acquired late last year.
J Boag & Son was previously shared by George Patterson Y&R (James Boag’s Premium and Boag’s Draught) and AJF (Boag’s St George and Boag’s Classic Blonde). Lion Nathan’s roster of advertising agencies across its range of beer brands are BMF, Host and Saatchi & Saatchi.
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