SYDNEY: Digital outdoor company Inlink will install screens in its 100th office building this month to reach a total of 700,000 people.
The Inlink screen network, sold by Eye through its Eye Plus product portfolio, broadcasts a range of content including news, weather and advertisements appealing to the “AB professional” market.
Oliver Roydhouse, managing director of Inlink, said the service gives advertisers unique access to a “hard-to-reach market” between 7am and 7pm when traditional media consumption levels drop.
Roy Morgan’s fifth annual media effectiveness research study, conducted earlier this year, found elevator advertising has a 43% recall, followed by lobby screens at 35%.
Inlink, whose current clients include BMW, Microsoft and Nivea, is aiming to notch up one million viewers in up to 200 office buildings by the end of 2007.
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