L’Oréal will shift the YSL Beaute media account from incumbent MPG to ZenithOptimedia following its acquisition of the YSL brand last year. The YSL Beaute brand encompasses make-up and skincare, and women’s and men’s fragrances including Opium, Young Sexy Lovely, YSL Paris and L’Homme. Celebrity faces of the brand have included Kate Moss, Naomi Campbell and Olivier Martinez.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
