WhatÕs On Weekly (WOW) Prize for the flashiest flash in the pan, Pacific launched WOW television magazine, only to close it five months later. Elle Fashion magazines suffered from a volatile year, but ElleÕs publishers, Hachette/Pacific, felt the magazine just couldnÕt wait for things to settle. Ironically, the magazine closed in March, just as Roy MorganÕs readership report, showed the magazine had actually gained ground. As it is with many of these decisions, Peter Miller, general manager sales & marketing at Pacific, said the final closure was Òbeyond our controlÓ. Aussie Post Aussie Post, the countryÕs longest continuously published magazine, folded after the figures showed it simply wasnÕt viable anymore. Pacific Publications CEO Ian Miekle said the magazine hadnÕt been able to turn a dollar in several years, with constant readership drops and low advertising. She Things werenÕt faring any better for ACPÕs womenÕs title She, which also showed strong readership growth in the second half Roy Morgan readership figures, so it folded with the May issue. Pat Ingram, group publisher ACP womenÕs & lifestyle magazines, commented that her doubts about the readership figures being strictly accurate made some sort of sense. ÒIt is odd that we show a huge growth in readership when quite obviously the magazine isnÕt being supported,Ó she said. eMag Just over a year of predicting tech trends and reviewing gadgets, eMag, inserted into FairfaxÕs Sydney Morning Herald and The Age, published its last issue in July, citing lack of advertising.
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