SYDNEY: The federal government’s latest round of television advertising has come under fire for not getting to the heart of the matter.
The federal government has launched a multimillion-dollar advertising campaign on climate change, but Opposition Leader Brendan Nelson says the campaign doesn’t make it clear that climate change is a global issue.
There have also been claims the campaign, which features a dark parched earth and smoke stacks, doesn’t offer a solution to the problem or enough engagement.
“The ad seems a bit fluffy at the moment,” Nelson has told the media.
The ads, which run on television, radio, internet and print, aim to sell the emissions trading scheme concept to the public.
The ads kicked off on Sunday (20 July) and push the point that immediate action is needed to reduce carbon emissions. The also encourage people to have their say on the government’s proposed emissions trading scheme.
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