
IPG: Clients 'scenario planning' for trade war fallout yesterday
March quarter growth was negative but better than expected.
Campaigns

Belong helps Aussies get 'Data Rich' via DDB Group Melbourne
Showing Aussies how to get data rich with unlimited data banking and gifting on their mobile plans.
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Telstra's ‘A Put Your Phone on Silent Film’ via +61
A campaign for cinema, directed by Dougal Wilson.
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2

Kia releases next chapter in Tasman town series via Innocean
Features cricketing icon David Boon in desperate need of a tow.
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Opinion

Kathleen Gunther
Substance over style: The true value proposition in agency branding
The work still matters. And so does telling its story.

Emilia Chambers
Content Investment: The ultimate brand growth strategy
Simply shouting about your product isn't enough these days.

Josie Merrifield
Agency versus In-House? Why not the best of both?
Evolving the partnership to be more integrated and strategic.
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