The best of April Fool’s Day 2025

The best of April Fool’s Day 2025 4 days ago

A wrap up of some of the best April Fool's ads for 2025.
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Campaigns

Dexus’ ‘Unlocking potential. Creating tomorrow.' via The Hallway

Dexus’ ‘Unlocking potential. Creating tomorrow.' via The Hallway

"It’s a real privilege to be trusted by them to create their new brand platform and campaign."

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Bonds makes US debut via Special with a cast of snakes, spiders, lizards, crocodiles

Bonds makes US debut via Special with a cast of snakes, spiders, lizards, crocodiles

'Made for Down Under' lets Americans in on how Australians stay so relaxed in the face of deadly wildlife.

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ANZ's 'Business Start Right'

ANZ's 'Business Start Right'

Providing small business owners with the confidence and support needed to transform bold business ideas into reality.  

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Opinion

Andrew Churchill
Andrew Churchill

A stadium sized opportunity for Brisbane: Marketing’s sleeping giant that needs to awaken

Briefs and RFPs will be coming in soon.
 Anna Bollinger
 Anna Bollinger

Why the best in advertising don’t chase passion, they create it

Forget the dream job: Find your 20%.
 Jed Simpfendorfer
 Jed Simpfendorfer

In the Trends: Finding Australia’s Happy Place

The world feels unsteady, brands that demonstrate care, kindness, and connection.

OMA Creative Awards winners yesterday

OMA Creative Awards winners

A successful launch for the OMA Creative Awards.
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Young Lions 2025 Australia finalists yesterday

Young Lions 2025 Australia finalists

125 industry leaders recruited to judge entries.
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The number of job ads for media roles has started to rise again yesterday

The number of job ads for media roles has started to rise again

Up 2% in March and well above the 12 month average.
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Labor’s response to US tariffs could see government pitches go to local agencies yesterday

Labor’s response to US tariffs could see government pitches go to local agencies

“Australian businesses will be front of the queue for government procurement and contracts."
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Enero issues profit warning, cuts staff yesterday

Enero issues profit warning, cuts staff

Full year revenue expected to be down 10% to 12%.
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WiredCo. hires Alex Frankis to head paid media & strategy yesterday

WiredCo. hires Alex Frankis to head paid media & strategy

Forfmerly of OmniCom Media Group, Spotify and Cartology.
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Movers & Shakers: Droga5, UnLtd, Howatson+Company, Broadsheet yesterday

Movers & Shakers: Droga5, UnLtd, Howatson+Company, Broadsheet

Tara Ford, Barbara Humphries, Damon Stapleton.
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M+C Saatchi on a ‘tough’ Australia advertising market dragging on revenue yesterday

M+C Saatchi on a ‘tough’ Australia advertising market dragging on revenue

" ... a troubled economic environment.”
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Publicis takes LinkedIn media account yesterday

Publicis takes LinkedIn media account

Includes Australia.
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In other news...