From the birth of Facebook and Instagram Shops to the rise of TikTok, the role social media plays in consumers’ lives has continued to evolve in 2020. The pandemic has forced consumers to connect with the people and brands they love in new ways. This has opened a whole gamut of new opportunities for brands to present themselves to the world. What role has social played in consumers’ lives in 2020? How will this change in the coming year? How can brands leverage the changing behaviour to build better campaigns across social platforms? Join our discussion in this webinar to find out how brands can prepare and keep up with changes in consumer preferences.
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