Harold Mitchell.

UPDATE: Aegis confirms offer for Mitchells

SYDNEY: The board of Mitchell Communication Group has recommended shareholders accept Aegis Group's $363m acquisition offer. more »

Mitchells in trading halt as Aegis swoops

Harold Mitchell.

LONDON: Aegis, the London-based media group, has offered to buy the Mitchell Communication Group in a deal worth $363 million. more »

eBay restructures marketing team

SYDNEY: Ebay Australia is in the process of restructuring its marketing team, following the departure of marketing manager Kristie Taylor. more »

Fair Trading appoints Naked

Naked head of communications strategy, Ian Perrin.

SYDNEY: NSW Department of Fair Trading has appointed Naked Communications to devise a campaign to raise awareness of the NSW Government's new residential tenancy laws. more »

Nine spruiks Olympics ad packages

SYDNEY: The Nine Network launched its media buying packages for the London 2012 Olympic games last night coinciding with the two-year countdown to the games opening ceremony. more »

Energy drink market faces new competition

SYDNEY: Boca Lupo, an Italian energy drink which is new to the Australian market, is launching a marketing campaign to raise brand awareness. more »

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latest comments

12:54PM

"@ Sean R, if he's smart bloke .. the bea..."
Aussie Media on Mitchells in trading ha...

12:31PM

"Welcome back Stuart"
Rob on Mitchells in trading halt as Aeg...

12:25PM

"Look out WPP!!"
Ed on Mitchells in trading halt as Aegi...

12:21PM

"Where did Stuart go anyway?"
Sean R on Mitchells in trading halt as ...

12:20PM

"Good move. Glad he hasn't sold out to So..."
Toby on Mitchells in trading halt as Ae...

12:20PM

"Harold's done well out of this. Big up t..."
Bob on Mitchells in trading halt as Aeg...

12:14PM

"Well done Harold .. smart move!"
Dingo Dave on Mitchells in trading halt...

more news»

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INFLUENCERS: Facebook's Borrud on privacy

Facebook regional vice president Paul Borrud talks about online privacy, and why Australia is the number one market globally for time spent on the social networking site. more »

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Two Cents: The language of "Acronymese"

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"Generation Messenger" aren't the only ones to fall victim to acronyms, Two Cents take a look at the media industry's secret codes.

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Ed compares contemporary banking ads, and argues that honesty is the source of marketing brilliance.

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Heartbeat's Neer Korn & McDonald's Amy Lawrence

Heartbeat Research, founder and director, Neer Korn.

Global companies are thinking local and getting involved with communities: Hearbeat Research founder Neer Korn and McDonald's corporate communications manager Amy Lawrence share their thoughts in the latest AdNews podcast.

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