Offering enriching experiences nation-wide.
RedBalloon has launched a new brand campaign in the lead up to Christmas, encouraging Aussies to create meaningful memories that will last a lifetime with a RedBalloon experience via creative agency BMF.
The campaign looks to disrupt the traditional gift occasion by positioning experience-based gifts as the meaningful alternative to a physical gift. The integrated campaign ‘Meaningful Memories’ will roll out across OOH, BVOD, social, digital and PR.
RedBalloon brand manager, Timothy Harrison, said: “RedBalloon offers so many enriching experiences across the country, many of which make incredible gifts. As we enter the holiday shopping season, we wanted to remind Aussies that an experience-based gift with RedBalloon won’t just create smiles on Christmas morning, but also memories that will last a lifetime.”
BMF CEO, Stephen McArdle, said: “It’s fantastic to be working with RedBalloon at such an interesting time in its brand journey, while kicking off the new relationship with a fun, content-driven Christmas campaign. We're looking forward to continuing this partnership by leveraging our deep branding and design expertise in the New Year.”
Credits:
Client: RedBalloon
Creative: BMF
Production: Playtime
Media: Kaimera
PR: We Are Different
