Fusing relatable creative and characters, with the larrikin humour of the previous campaigns.
Australian full-service independent agency Enigma has unveiled the latest in its Ken Oath series for Kennards Hire - a relatable, down-to-earth, multi-channel campaign that reaffirms Kennards Hire’s commitment to exceptional customer service - no matter the project.
The campaign is the third Ken Oath, which launched in 2020 and included a 2022 campaign that went behind-the-scenes as a group of Kens were inducted.
Created to hero the Kennards Hire customer experience in the latest campaign, Enigma tapped into the feeling customers get when a job is made easy, fusing relatable creative and characters, with the larrikin humour of the previous campaigns.
Enigma managing director Jack Mason said for the third ‘Ken Oath’ chapter, the agency wanted to bring the customer benefit of using Kennards Hire to the forefront.
“It was about showcasing that feeling of satisfaction when a job is done - and done well - whatever the project. We wanted to tap into Kennards Hire’s diverse customer base - from large scale infrastructure development through to DIY projects - and dive deeper into the brand promise of ‘Kennards Hire Makes Your Job Easy'," said Mason.
'The campaign keeps all the fun, and likeable sentiment of the previous campaigns but really places the customer at the heart of the story."
The campaign also pays homage to the long-standing Kennards Hire brand, which was established in the 1940s and is now the largest family-owned equipment hire business in Australia and New Zealand.
It has more than 200 sites and 1,900 staff and celebrated its 75th anniversary in 2023.
Kennards Hire GM marketing and customer experience Manelle Merhi said while previous ‘Ken Oath’ campaigns spoke to the company's core audiences, this campaign celebrates its commitment to delivering exceptional customer experiences to all of its audiences, from DIY to trade, commercial – and their customers.
"During the creative process, we knew our trade and commercial customers have clients they deliver projects for, who rely on quality service and equipment," said Merhi.
"Enigma helped bring to life our brand promise, ‘Make Your Job Easy’, for not only our customers, but our customers’ customers, without losing any of the likeability and fun nature of the brand which has resonated with our customers so well in previous campaigns.”
The campaign is now live across broadcast, digital, transport and social channels in Australia and New Zealand.
Credits:
Client: Kennards Hire
Creative agency: Enigma
Media agency, Australia & New Zealand: Hatched
PR: Herd MSL
Production:
Director: Grantley Smith
Producer: Alan Robinson
DOP: Jason White
Gaffer: Matt Willis
Grip: Paul Micallef
Art Director: Jamie Morris
Stylist: Suzanne King
Stills: Paul K Robbins
Offline edit: Mark Bennett
Online: White Chocolate
Audio: RanRun
